OUR 5 STEP PROGRAM
For all search engine optimization clients, the first thing we do is a complete site analysis. We utilize state-of-the-art reporting software that gives us an in-depth look at your site. This helps us to understand traffic patterns, areas of concern, internal and external backlinks, and do a competitive analysis against your competition.
We continue to do a site analysis with our reporting software on an ongoing basis as an integral part of our 5 step process. This helps us to fine-tune your SEO strategy for optimum results.
Search engine optimization doesn't have to involve costly site makeovers and major overhauls of your existing content. A highly effective search engine optimization plan is often about just making small – smart – modifications to parts of your website. It's like getting highlights in your hair when you go to your hairstylist, as opposed to shaving your head and sporting a Halloween wig.
The changes are subtle, but the results attract new clients to you, rather than scare them away. When SEO is utilized properly, there will be a noticeable impact on your site's user experience and performance in organic search results. This is why optimization is an essential step in our 5-step system, which continues throughout your time with us.
Using local search engines and online directories promotes your business to local customers at exactly the point in which they’re looking for your business. There’s no better time to connect with a potential customer then when they really need your service and they’re ready to buy it.
These new customers aren't just online customers -- they’re “real-time customers.” When we LOCALIZE your business, we’re promoting your business (your name, services, address, phone number, etc.) -- not just your website. New customers will actually call or visit your brick-and-mortar business – and make a purchase -- rather than simply “kick the tires” of your website.
Mobilization will position you and your business in front of even more customers. Potential customers will think of you when they need your products and services because when your website is optimized for savvy mobile device users, they have an excellent user experience and positive image of your business.
Our websites are optimized for smartphones and tablets and can be easily navigated with a thumb or finger click or swipe instead of the tedious pinch and zoom method.
The final and most exciting step for you is monetization! By implementing each of our steps, your business can finally monetize upon all of our efforts.
At Cohlab, we understand the needs of small businesses.
That's because we are a small business, and our passion is helping you with your online marketing & SEO web and mobile design so you can focus on what you do best. When you hire us as your professional online team, we implement a proprietary 5-step action plan for you and your business.
Mobilize Your Current Website
Already have a great website yet still need a way to get into the mobile website landscape? Let us mobilize your website, our mobile sites are designed for smart phones that use thumbs and fingers as the primary navigational mechanism, so no more pinching and zooming.
Local Search Engine Optimization (SEO)
SEO is what Cohlab was founded on. We’ve been practicing SEO for years, and we have the knowledge and tools to increase your site’s organic rankings. Cohlab's Local SEO will get your small business noticed at the top of the results all backed by quantifiable metrics and reporting.
Search Engine Marketing (SEM)
You can think of SEM as the short game while Local SEO is the long game. Search Engine Marketing (SEM) will get your small business on top with quality based ads by our certified Google professional. Don't waste money, let the certified professionals handle SEM for you.
Stay on top with Search Engine advertising.
89 percent of smartphone users look at mobile search ads.
From Google's 2012 report: Our Mobile Planet